branding - Coherent Creative
Coherent Creative, Brand Consultants, Branding without the bullshit. Helping small brands become bigger, more successful brands.
Advertising, Branding, App Development, Brand Engagement, Brand Consulting, Brand Consultant, Brand Guidelines, Brand Strategy, Corporate Identity, Corporate ID, Identity, Copy, Copy writing, Copywriting, Communications, Content Development, Digital Strategy, Digital Marketing, E-Commerce, Email Marketing, Exhibition Design, Graphic Design, Internal Comms, External Comms, LinkedIn Marketing, PPC, SEO, Photography, Presentations, Promotional Merchandise, Social Media, Video, Web Design & Build
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I'm going to start with a confession. I used to think of branding this way. A new logo, colour palette and imagery that you could replace your tired existing visual identity. A quick fix – a fresh coat of paint that you could 'slap' on...
At the start of the New Year, it's often a time to stop and reassess how things are going in your life, and your business. Maybe you've got plans to start a new business. Maybe you need to breathe fresh life into an existing one....
One of the biggest mindset changes you can make is reframing something you have previously considered as a "cost" to an "investment". Costs are a pain. An unavoidable, annoying part of doing business. Investments, however, should yield value. Investments should deliver a return. That makes...
Comedian? Of course. Magician? Kind of.* Master of branding? Huh?
Think about it for two seconds, and it's pretty obvious. Every time someone sees a fez, they think Tommy Cooper. By adopting something as simple as a distinctive hat, Tommy Cooper immediately stood out, and became...
Branding is as much about what you DON'T do, as what you DO do.
(Cue Bart Simpson saying "He said do-do!") But it's true. When you're in business it's easy to try and be 'all things to all people" and offer as many services as possible...
February 16, 2021
In
Branding, Packaging
By
jock
Happy Pancake Day! It's really crêped up on me this year! (Sorry) Maybe that's puncake day… I've seen some crackers today, but the award has got to go to The Blood Transfusion Service "There's no BATTER day to book an appointment and donate" – and...
