Brand Strategy - Coherent Creative

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Coherent Creative, Brand Consultants, Branding without the bullshit. Helping small brands become bigger, more successful brands.

Advertising, Branding, App Development, Brand Engagement, Brand Consulting, Brand Consultant, Brand Guidelines, Brand Strategy, Corporate Identity, Corporate ID, Identity, Copy, Copy writing, Copywriting, Communications, Content Development, Digital Strategy, Digital Marketing, E-Commerce, Email Marketing, Exhibition Design, Graphic Design, Internal Comms, External Comms, LinkedIn Marketing, PPC, SEO, Photography, Presentations, Promotional Merchandise, Social Media, Video, Web Design & Build

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January 11, 2023 In Brand Communications, Brand Identity, Brand Strategy, Branding, Business, Logo Design, Marketing By jock

More than just a “Fresh Coat of Paint”

I'm going to start with a confession. I used to think of branding this way. A new logo, colour palette and imagery that you could replace your tired existing visual identity. A quick fix – a fresh coat of paint that you could 'slap' on...