Portfolio – British Gas - Coherent Creative

Coherent Creative, Brand Consultants, Branding without the bullshit. Helping small brands become bigger, more successful brands.

Advertising, Branding, App Development, Brand Engagement, Brand Consulting, Brand Consultant, Brand Guidelines, Brand Strategy, Corporate Identity, Corporate ID, Identity, Copy, Copy writing, Copywriting, Communications, Content Development, Digital Strategy, Digital Marketing, E-Commerce, Email Marketing, Exhibition Design, Graphic Design, Internal Comms, External Comms, LinkedIn Marketing, PPC, SEO, Photography, Presentations, Promotional Merchandise, Social Media, Video, Web Design & Build

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British Gas

B2B Comms, Internal Comms, Photoshoots

Over the years, I’ve worked for many large corporate companies, including British Gas, and their parent company, Centrica. I created many communication pieces for them, both for internal comms, focused B2B pieces, and consumer-facing identities for a range of energy efficiency partnerships with regions and county councils.

B2B Broker Campaign

There’s many projects for many different departments within the company, on this occasion I created a Promotional Campaign for British Gas. This was aimed at their brokers, so a B2B message was required.

British Gas had corporate tickets to International Rugby matches at the Millennium Stadium, Wales. We created an email campaign to enthuse the brokers, and set up friendly completion between them.

The first email featured a closed pizza box… and as the competition progressed over a the course of the promotion, the pizza slices were ‘eaten’.

I was involved in every stage of this campaign – from generating the original concept to writing the copy, and designing each of the elements of the campaign.

Energy Efficiency Campaigns

I created a number of identities for regional partnerships between regional and county councils and British Gas, aimed at reducing fuel poverty and the increasing the energy efficiency of buildings. Each of the partnerships had it’s own distinct identity. Two of the biggest ones were ‘Warm Up North’ and ‘Glow Cornwall’.

I created the logo, simple brand guidelines, and the illustration style for Glow Cornwall.

Infographics

I created a number of infographics for British Gas and Centrica, following their house brand guidelines.

B2B Photoshoots

One of the things that brought the British Gas B2B campaigns to life was photography that resonated with their target market. I art directed a number of shoots for British Gas. I created a set of sketched scamps showing the shots we needed, was involved in the selection of photographer, sourced some of the locations and art directed the shoot on the day.

All British Gas and Centrica work was carried out while I was employed at ORCKID Design & Marketing.