Marketing - Coherent Creative
Coherent Creative, Brand Consultants, Branding without the bullshit. Helping small brands become bigger, more successful brands.
Advertising, Branding, App Development, Brand Engagement, Brand Consulting, Brand Consultant, Brand Guidelines, Brand Strategy, Corporate Identity, Corporate ID, Identity, Copy, Copy writing, Copywriting, Communications, Content Development, Digital Strategy, Digital Marketing, E-Commerce, Email Marketing, Exhibition Design, Graphic Design, Internal Comms, External Comms, LinkedIn Marketing, PPC, SEO, Photography, Presentations, Promotional Merchandise, Social Media, Video, Web Design & Build
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I'm going to start with a confession. I used to think of branding this way. A new logo, colour palette and imagery that you could replace your tired existing visual identity. A quick fix – a fresh coat of paint that you could 'slap' on...
April 16, 2021
In
Marketing, Technology
By
jock
To put it simply; an effective CRM System may just be one of your biggest assets (After your brand, of course).
First things first, though. CRM stands for "Customer Relationship Management" …which in itself may be enough to put you off. But it shouldn't. Simply put,...
This is a bit of a follow up to my last post – time to think differently. I read a post (on LinkedIn) where a copywriter (sorry, I forget who, and a short trawl through my history yielded no results) pithily wrote "if you use...
May 9, 2018
In
Marketing
By
jock
A marathon is often thought to be 26 miles long. If you've ever run one, you'll know it's a little bit longer than that. 385 yards longer*. You can run 26 miles and you haven't completed the marathon. You've done all the hard work, but you...
February 20, 2018
In
Marketing
By
jock
When Elon Musk launched his personal cherry-red Telsa Roadster into space earlier this month, he created quite a stir…
It was the first successful test launch of his Falcon Healy rocket (as well as running Tesla, he has a private space-flight company called SpaceX).
Although the rocket...
