The existing Coherent brand has done me well. But, with coming out of lockdown, I thought the 1st of April would be a great opportunity to relaunch the Coherent brand. As you know, I believe a brand is transitory, and you should completely change it...
One of the biggest mindset changes you can make is reframing something you have previously considered as a "cost" to an "investment". Costs are a pain. An unavoidable, annoying part of doing business. Investments, however, should yield value. Investments should deliver a return. That makes...
Comedian? Of course. Magician? Kind of.* Master of branding? Huh? Think about it for two seconds, and it's pretty obvious. Every time someone sees a fez, they think Tommy Cooper. By adopting something as simple as a distinctive hat, Tommy Cooper immediately stood out, and became...
Branding is as much about what you DON'T do, as what you DO do. (Cue Bart Simpson saying "He said do-do!") But it's true. When you're in business it's easy to try and be 'all things to all people" and offer as many services as possible...
Emily from Quickbooks recently asked to answer some questions for The Quickbooks Community, a forum for users of the accounting software for small businesses (I use Quickbooks myself, and as a financial novice I can highly recommend it). Incidentally, The Quickbook forums are open to...