Branding - Coherent Creative
Coherent Creative, Brand Consultants, Branding without the bullshit. Helping small brands become bigger, more successful brands.
Advertising, Branding, App Development, Brand Engagement, Brand Consulting, Brand Consultant, Brand Guidelines, Brand Strategy, Corporate Identity, Corporate ID, Identity, Copy, Copy writing, Copywriting, Communications, Content Development, Digital Strategy, Digital Marketing, E-Commerce, Email Marketing, Exhibition Design, Graphic Design, Internal Comms, External Comms, LinkedIn Marketing, PPC, SEO, Photography, Presentations, Promotional Merchandise, Social Media, Video, Web Design & Build
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I'm going to start with a confession. I used to think of branding this way. A new logo, colour palette and imagery that you could replace your tired existing visual identity. A quick fix – a fresh coat of paint that you could 'slap' on...
Be honest. Because if you’re not whole-heartedly in love with your own branding, there’s probably something wrong. As a result, you’re probably missing out on business.
You know you should get round to sorting your brand out – but maybe it seems like a daunting excersise...
At the start of the New Year, it's often a time to stop and reassess how things are going in your life, and your business. Maybe you've got plans to start a new business. Maybe you need to breathe fresh life into an existing one....
So you've got your big idea. You've got your business plan. But you need some major investment to get the ball rolling. How do you present your business in the best light? How do you make your idea investable?
Of course, you need to get your...
This is the first for the Coherent Creative blog, a guest post… It's from one of my LinkedIn friends, "Your Friendly Neighbourhood Social Media Specialist" Chloe Fox. Chloe runs Level Up Social Media Management – who will work with your business to devise a unique,...
It's that time of year, for me, when the family car needs an MOT. It's a bit of a pain, and more so when it doesn't pass, and you've got to shell out for new tyres or brake pads.
But it's important. Important that every car...
I was surprised to read recently about the furore over a merchandise range introduced by the rapper Chet Haze (aka Chet Hanks, son of the actor and all-round nice guy Tom Hanks). The comment I initially read was "the font looks a bit racist". Hmm....
The existing Coherent brand has done me well. But, with coming out of lockdown, I thought the 1st of April would be a great opportunity to relaunch the Coherent brand. As you know, I believe a brand is transitory, and you should completely change it...
One of the biggest mindset changes you can make is reframing something you have previously considered as a "cost" to an "investment". Costs are a pain. An unavoidable, annoying part of doing business. Investments, however, should yield value. Investments should deliver a return. That makes...
Comedian? Of course. Magician? Kind of.* Master of branding? Huh?
Think about it for two seconds, and it's pretty obvious. Every time someone sees a fez, they think Tommy Cooper. By adopting something as simple as a distinctive hat, Tommy Cooper immediately stood out, and became...
