Blog - Coherent Creative

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The Coherent Creative Blog. Jock's thoughts on Branding, Design, Corporate Identity, Marketing and more!

Blog, Branding, Brand Identity, Brand Communications, Corporate Identity

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March 29, 2021 In Branding, Corporate Identity, Logo Design By jock

Branding – an Investment, not a Cost.

One of the biggest mindset changes you can make is reframing something you have previously considered as a "cost" to an "investment". Costs are a pain. An unavoidable, annoying part of doing business. Investments, however, should yield value. Investments should deliver a return. That makes...

March 19, 2021 In Branding, Corporate Identity By jock

Masters of Branding – Tommy Cooper

Comedian? Of course. Magician? Kind of.* Master of branding? Huh? Think about it for two seconds, and it's pretty obvious. Every time someone sees a fez, they think Tommy Cooper. By adopting something as simple as a distinctive hat, Tommy Cooper immediately stood out, and became...

March 10, 2021 In Branding, Corporate Identity By jock

What DON’T you do?

Branding is as much about what you DON'T do, as what you DO do. (Cue Bart Simpson saying "He said do-do!") But it's true. When you're in business it's easy to try and be 'all things to all people" and offer as many services as possible...

February 28, 2021 In Technology By jock

Getting things wrong…

How I wrongly predicted the death of the QR Code About four years ago, give or take, I had a conversation with a colleague and remember authoritatively stating that the QR Code was dead. Old tech. Had it's day. We had been using QR codes for...

February 24, 2021 In Freelancing, Security By jock

Dodging A Bullet…

This wasn't going to be today's post. I had one, nearly ready to go about reframing. But I dodged a bullet yesterday. Metaphorically of course. Walton-on-Thames is quite a peaceful sort of town, although it has it's moments. But I was very nearly the victim of a...

February 16, 2021 In Branding, Packaging By jock

Pancake Day Packaging…

Happy Pancake Day! It's really crêped up on me this year! (Sorry) Maybe that's puncake day… I've seen some crackers today, but the award has got to go to The Blood Transfusion Service "There's no BATTER day to book an appointment and donate" – and...

February 12, 2021 In Uncategorized By jock

Happy Chinese New Year!

It's my ongoing mission to have any excuse to celebrate this year – and I'm not going to miss out on Chinese New Year. I'm actually a bit miffed that I missed Imbolc – the traditional Cletic festival that marks the beginning of Spring –...

February 3, 2021 In Branding By jock

So… January 2021… Done!

And as anyone who's paying attention will notice – we're actually three days into February. So, 2/3rds of the way through the Winter by my reckoning. (I know there are different ways of calling it, but for me, Winter is December/January/February). At the moment it feels...

January 5, 2021 In Coronavirus By jock

Hindsight is 2020 Vision

NINE things I learned during ONE tough year. No one will deny 2020 has been a challenging year for most of us. But in adversity, many of us have found new strengths, and new ways of doing things. I wanted to share some of the things...

December 23, 2020 In Coronavirus By jock

Merry Christmas – and a HEALTHY New Year

I'd like to take the opportunity to wish clients past and present, and yet to come (see what I did there?) a VERY Merry Christmas, and a Happy, HEALTHY & Prosperous New Year. Let's all bounce back strong in '21! (If you don't know the story...