Blog - Coherent Creative

The Coherent Creative Blog. Jock's thoughts on Branding, Design, Corporate Identity, Marketing and more!

Blog, Branding, Brand Identity, Brand Communications, Corporate Identity

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January 11, 2023 In Brand Communications, Brand Identity, Brand Strategy, Branding, Business, Logo Design, Marketing By jock

More than just a “Fresh Coat of Paint”

I'm going to start with a confession. I used to think of branding this way. A new logo, colour palette and imagery that you could replace your tired existing visual identity. A quick fix – a fresh coat of paint that you could 'slap' on...

January 8, 2023 In Brand Identity, Business By jock

The Value of the Creative Arts to The UK Economy

According to the Department for Digital, Culture, Media, and Sport, the Creative Industries contributed £111.7 billion to the UK economy in 2019 (the last year I could find accurate figures for) accounting for 6.5% of total GDP. The Creative Industries, which include sectors such as Advertising,...

February 16, 2022 In Brand Communications, Brand Identity, Brand Strategy, Branding By jock

Are You In Love With Your Brand?

Be honest. Because if you’re not whole-heartedly in love with your own branding, there’s probably something wrong. As a result, you’re probably missing out on business. You know you should get round to sorting your brand out – but maybe it seems like a daunting excersise...

January 3, 2022 In Brand Communications, Brand Identity, Brand Strategy, Branding By jock

Brand New Year…

At the start of the New Year, it's often a time to stop and reassess how things are going in your life, and your business. Maybe you've got plans to start a new business. Maybe you need to breathe fresh life into an existing one....

October 13, 2021 In Brand Identity, Brand Strategy, Branding, Business, Investment, Logo Design, Presentations, Video By jock

Getting your business ready for investment

So you've got your big idea. You've got your business plan. But you need some major investment to get the ball rolling. How do you present your business in the best light? How do you make your idea investable? Of course, you need to get your...

October 1, 2021 In Branding, Personal Branding By jock

Guest Post; Fundamentals of Personal Branding

This is the first for the Coherent Creative blog, a guest post… It's from one of my LinkedIn friends, "Your Friendly Neighbourhood Social Media Specialist" Chloe Fox. Chloe runs Level Up Social Media Management – who will work with your business to devise a unique,...

September 30, 2021 In Brand Communications, Brand Identity, Brand Strategy, Branding By jock

Do you need a BRAND MOT?

It's that time of year, for me, when the family car needs an MOT. It's a bit of a pain, and more so when it doesn't pass, and you've got to shell out for new tyres or brake pads. But it's important. Important that every car...

April 19, 2021 In Branding, Design, Typography By jock

Can a Typeface be Racist?

I was surprised to read recently about the furore over a merchandise range introduced by the rapper Chet Haze (aka Chet Hanks, son of the actor and all-round nice guy Tom Hanks). The comment I initially read was "the font looks a bit racist". Hmm....

April 16, 2021 In Marketing, Technology By jock

WTF is a CRM System? And Why do YOU Need One?

To put it simply; an effective CRM System may just be one of your biggest assets (After your brand, of course). First things first, though. CRM stands for "Customer Relationship Management" …which in itself may be enough to put you off. But it shouldn't. Simply put,...

April 1, 2021 In Branding, Corporate Identity, Logo Design By jock

Time for a Rebrand.

The existing Coherent brand has done me well. But, with coming out of lockdown, I thought the 1st of April would be a great opportunity to relaunch the Coherent brand. As you know, I believe a brand is transitory, and you should completely change it...