Branding, without bullshit.
A no-nonsense approach to branding, delivering clear benefits for your business.
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Get your free, 1-page guide that explains the benefits of branding.
Just drop me an email, and I’ll send you a one-page pdf that sums up the benefits of branding in the simplest way possible. Naturally, there’s no pressure and obligation to take anything any further than that.
I’m Andrew Cameron.
Most people know me as Jock.
I deliver cost-effective, no-nonsense branding.
I love helping smaller and medium-sized businesses establish and build their brands, and communicate them with clarity.
After many years working with brands such as KFC, Castrol, BP, Verbatim and British Gas – amongst many others – delivering creative solutions on brand, on budget and on time. I learned a lot.
I learned that getting the strategy right is vital. Perhaps more important though, is communicating the benefits of that strategy in a straightforward, no-nonsense way. So, no overly complex, jargon-laden PowerPoint presentations. Just the good stuff. That’s where the Coherent ‘branding without bullshit’ promise comes from.
You get all the value of a professional, coherent brand, and all the relevant strategy – without any of the fluff. I’ve found smaller businesses value this no-nonsense approach.
If you’ve got a project you’d like to discuss, drop me a line.
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Brand Strategy
It all starts with a plan. How do you want your customers think about your brand? How you distinguish your products & services from your competitors?
Brand Identity
Your Brand Identity is the image your company projects. A coherent brand identity reinforces your brand positioning and build trust in your company.
Brand Communications
Delivering your brand message with clarity. Communicating what you do, how you do it, and the benefits of working with you.
Andrew (Jock) Cameron is a pleasure to work with. Insightful and edgy creative are key strengths which he blends with a highly personable manner, flexible responsiveness and strong relations with colleagues and clients alike. Always a valuable member of the team he brings depth and a broad perspective to briefs by keeping abreast of the latest trends in design, interactive media and client sectors. Across media, Jock's work integrates well and so does he!
- Andy ClarkeFounder & Consultant, HUHO Consulting
Andrew is a truly creative conceptual designer with incredible typographical knowledge. He was an absolute joy to work with. Always welcoming, great people skills and a kind heart. His knack of building strong client relationships whilst maintaining professionalism at all times means he is an asset to any workplace. Also his coffee-making skills are better than any Starbucks, I will miss them dearly!
- Teri ButchersFreelance Graphic Designer
I worked with Andrew 'Jock' Cameron for 15 years. As Agency Creative Head he developed Strategic and Creative solutions for clients such as BP, British Gas, KFC, SCJohnson, Verbatim, Unilever, Castrol and many more brands.
With all that experience Andrew applies his creativity to every challenge – and develops creative solutions that will revolutionise your business – big or small.
- Mark RodickManaging Director at Orckid Design & Marketing Ltd.
I worked for many years very close together with Andrew during his time at ORCKID Design, and when I had the role as Marketing Director EMEA at Verbatim Ltd. . It was a very honest and fruitful collaboration and Andrew impressed with his excellent design skills and perfect customer understanding with just a basic briefing he adopted the task given and problem easily and provided a solution that did fit perfectly and covered all major aspects most likely with the first concept/feedback he came up with. Was a great pleasure and honour to use an expert as "Jock" to consult.
- Rüdiger TheobaldSenior Manager, Marketing & Sales, 3D Powder Solutions – BASF
Andrew’s (Jocks) creativity, generosity and ‘can-do’ attitude was lifesaver during the final launch phase of the Raven Science iREPORTit app. After engaging several designers, I was still not happy with the quality of the marketing material. Jock was happy to step in at the last moment as he supported our initiative. He went above and beyond to produce everything we needed to a tight deadline.
He was great to work with and made me feel really reassured in the conversations we had, despite how much pressure I felt under.
Most importantly he produced high-quality work which I would suggest people check out. If you are a SME or start-up like Raven Science looking for branding or creative marketing assistance, I could not recommend Jock and Coherent Creative enough!
- Davy Rodden MBACommercial Director at Raven Science
Oh. All I want is a new website…
That’s fine! I can help you out.
Whether it’s your first site, or a refresh of one that’s not quite cutting the mustard anymore, I’ll work with you to deliver something you’re proud to send your customers too.
If you need any of your brand communications brought up to scratch, whether it’s a PowerPoint presentation, a corporate video or promotional merchandise, or even just some business cards – I’ll work with your existing brand elements to produce them.
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What else can I do for you?
Creative Services
Corporate Identity
Brand Guidelines
Copywriting
Illustration
Photography & Video
Marketing
Advertising
Events
Promotions
Consultancy
Merchandise
Online
Websites
Social Media
SEO
Digital Strategy
Content
The blog.
Random thoughts on branding, design, marketing, and business in general. See all the posts here. Click each pic for the full story.
January 11, 2023I’m going to start with a confession. I used to think of branding this way. A new logo, colour palette and imagery that you could ...
January 8, 2023According to the Department for Digital, Culture, Media, and Sport, the Creative Industries contributed £111.7 billion to the UK econom...
February 16, 2022Be honest. Because if you’re not whole-heartedly in love with your own branding, there’s probably something wrong. As a result, youâ...
January 3, 2022At the start of the New Year, it’s often a time to stop and reassess how things are going in your life, and your business. Maybe y...