Coherent Home Simplified - Coherent Creative
Delivering cost-effective, no-nonsense branding. I love helping smaller and medium-sized businesses establish and build their brands, and communicate them with clarity. Creative branding solutions on budget and on time.
Brand Strategy, Brand Identity, Brand Communications
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Branding, without bullshit.

A no-nonsense approach to branding, delivering clear benefits for your business.


Get your free, 1-page guide that explains the benefits of branding.

Just drop me an email, and I’ll send you a one-page pdf that sums up the benefits of branding in the simplest way possible. Naturally, there’s no pressure and obligation to take anything any further than that.

About me

Coherent Jock Rubber Pipe Avatar

I’m Andrew Cameron.
Most people know me as Jock.

I deliver cost-effective, no-nonsense branding.


I love helping smaller and medium-sized businesses establish and build their brands, and communicate them with clarity.

After many years working with brands such as KFC, Castrol, BP, Verbatim and British Gas – amongst many others – delivering creative solutions on brand, on budget and on time. I learned a lot.


I learned that getting the strategy right is vital. Perhaps more important though, is communicating the benefits of that strategy in a straightforward, no-nonsense way. So, no overly complex, jargon-laden PowerPoint presentations. Just the good stuff. That’s where the Coherent ‘branding without bullshit’ promise comes from.


You get all the value of a professional, coherent brand, and all the relevant strategy – without any of the fluff. I’ve found smaller businesses value this no-nonsense approach.


If you’ve got a project you’d like to discuss, drop me a line.


What I can do for you

Brand Strategy Icon

Brand Strategy

It all starts with a plan. How do you want your customers think about your brand? How you distinguish your products & services from your competitors?

Brand Identity Corporate Identity Icon

Brand Identity

Your Brand Identity is the image your company projects. A coherent brand identity reinforces your brand positioning and build trust in your company.

Brand Communications Icon

Brand Communications

Delivering your brand message with clarity. Communicating what you do, how you do it, and the benefits of working with you.

How I work

Coherent Brand Process, Listen, Think, Create, Share, Review

Some recent work

Coherent Creative Brand Identity Logo Petrocore
Williams Engineering
iReportit App Logo Brand Hero Image Corporate Identity Design
Coherent Creative Client Hero Logo Influenced by Darwin
influenced by Darwin


Oh. All I want is a new website…


That’s fine! I can help you out.


Whether it’s your first site, or a refresh of one that’s not quite cutting the mustard anymore, I’ll work with you to deliver something you’re proud to send your customers too.

If you need any of your brand communications brought up to scratch, whether it’s a PowerPoint presentation, a corporate video or promotional merchandise, or even just some business cards – I’ll work with your existing brand elements to produce them.


What else can I do for you?

Creative Services

Corporate Identity

Brand Guidelines



Photography & Video









Social Media


Digital Strategy


The blog.


Random thoughts on branding, design, marketing, and business in general. See all the posts here. Click each pic for the full story.

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